13LACK
BEARD
Detroit-born. Dallas-raised. The ultimate hype machine — 15 seasons with the Cowboys, Super Bowl XLV, and stages shared with the world's biggest names.
15 SEASONS
Dallas Cowboys DJ
The Sound Behind
America's Team
Detroit native Brandon Williams, professionally known as 13LACKBEARD, embodies the genre that started with Detroit and Chicago masters — dance music. His journey from the Motor City to the world's biggest stages is a testament to relentless passion and undeniable talent.
As the first exclusive DJ of the Dallas Cowboys — "America's Team" — 13LACKBEARD's high-energy pre-game shows with the iconic Dallas Cowboys Cheerleaders, the Hip-Hop Dance Team, and the Dallas Cowboys Rhythm and Blue Drumline have electrified more than 50,000 fans per game for 15 seasons.
A Death Row Records artist, his mixes air on international SiriusXM Pitbull's Globalization Radio every Thursday night. He has shared the stage with Beyoncé, Snoop Dogg, Taylor Swift, Post Malone, Tiesto, and dozens more — and served as tour DJ for Nelly and the Mount Westmore Tour.
A Career Built on
Legendary Moments
Dallas Cowboys
Official exclusive DJ for America's Team — 15 seasons and counting at AT&T Stadium.
Death Row Records
Signed artist on the legendary Death Row Records label, working alongside Grammy Award-winning producers.
SiriusXM Radio
Weekly mixes on Pitbull's Globalization Radio, broadcast internationally every Thursday night.
Hear the Sound of
13LACKBEARD
From stadium anthems to club bangers — stream the latest mixes, catch the weekly SiriusXM show, or find the music on your favorite platform.
Catch 13LACKBEARD Live
From stadium pre-games to exclusive residencies — find out where 13LACKBEARD is performing next.
The Tower Club
Dallas, TX
Lava Cantina
Dallas, TX
Green Light Social
Dallas, TX
Moments That Define a Career
Follow the
Movement
Stay connected with 13LACKBEARD across every platform — from behind-the-scenes Cowboys content to exclusive mixes and live performance clips.
Book
13LACKBEARD
Available for corporate events, private parties, stadium shows, club residencies, and tours. With 15+ years of elite-level performance experience, 13LACKBEARD brings unmatched energy to every event.